FOMO, South Africa’s leading restaurant specials and events discovery app which has seen massive user growth this year, despite multiple lockdowns and restrictions on the hospitality sector, has partnered with the V&A waterfront this summer.
The initiative aims to drive consumers back into the V&A by listing all available restaurants and events on the FOMO app.
Ryan Marx Co-founder of FOMO commented, “We are very excited with this initiative, it has been a trying time for all, but especially the hospitality sector, and we are excited to be a part of helping the industry to get back on track this season.”
He added “We have seen a massive transformation in the wake of lockdown, where users are getting more comfortable using apps like FOMO to source great specials at restaurants and events they would not have known of previously. On the other side, restaurants have also adopted a better approach to tech and venturing outside of the traditional marketing channels normally afforded to the hospitality industry.”
The V&A like many other tourist attractions has seen a massive decline in visitor numbers with the absence of international visitors, events and business travel due to constant lockdowns, vaccine delays, change in restrictions, resulting in their visitor numbers dropping by 40% from 2019 when the Waterfront hosted more than 26 million visitors.
The Waterfront however remains a firm favorite with Capetonians and domestic visitors and it expects to see a gradual recovery while it continues to invest and refresh in its retail, food, attractions as well as commercial offerings. “Tourists and business will come back, including cruise liners at our Cruise Terminal, and we need to be ready” says David Green, CEO of the V&A Waterfront.
Jax du Plessis co-Founder and CMO of FOMO had this to say: “The Waterfront being one of the top attractions in Cape Town has decided to partner with the FOMO App to leverage their pull on Capetonians and holiday makers around South Africa coming to Cape Town. Because as we know right now, in South Arica, we need to rely on locals. #SupportLocal”.